The
Book That Rocked The Mobile Revolution
In the age of text messaging, ringtones, and
mobile everything—games, music, video, commerce and more—a
growing number of companies are scoring big with the most measurable,
personal, and direct link to consumers ever created: mobile. Branding Unbound is the first book
to explore the massive opportunities—and challenges—of
this revolution, including:
- An inside look at how Coca-Cola, Warner Bros.,
MTV, McDonald’s, Procter & Gamble and other market
leaders use mobile marketing to dramatically boost the effectiveness
of print, broadcast, online, and in-store promotions
- The top 10 secrets of effective mobile advertising
- Awe-inspiring mobile trends—from QR codes to mobile augmented reality to location-based services—transforming
the worlds of marketing, advertising and retail
- Exclusive interviews with top thought leaders—including
Tom Peters, Seth Godin
and Don Peppers—on what marketing’s new mobile age means to the
future of
your business
 “Branding Unbound is an indispensable
guide to the emerging opportunities in wireless marketing. Rick
Mathieson has given us a forward-looking perspective that succeeds
in being both visionary and grounded in reality.” Ingrid Bernstein
SVP, Director of Creative and Strategy
iDeutsch, NY
 “The road map to the right now. Provocative.
Up to date, to the last nanosecond.” Steve Simpson
Partner, Creative Director
Goodby, Silverstein & Partners, SF
 “Branding Unbound is a must
read for advertisers looking to steal a glimpse into what could
be the future of advertising … Mathieson is a gifted and
talented writer, and Branding Unbound at its outstanding
best does for wireless what The Cluetrain Manifesto did
for the Internet. Geeks and marketing execs alike will love this
book, which is by far one of the best marketing books of the year.” Midwest Book Review

“[Mathieson’s] timely and useful
book demystifies successful practices in a way that should encourage
and inspire other marketers.”… Branding Unbound “makes
for a handy guide that lets marketers know where they stand in
the ever-shifting media landscape.” Working Knowledge
Harvard Business School
 “[A] gift of a book … Mathieson
tackles the dilemma of presenting wireless marketing strategy to
a general corporate audience, and does an admirable job … With
patience and clarity, Mathieson explains how McDonald’s,
Starbucks, Wal-Mart, and other top names in business are using
a vast array of similar innovations to change the customer experience
for the better. It will give motivated marketers and branders the
confidence to pick up the wireless technology at their disposal
and make it work for them.” Generation Target
 “If you get some or none of the wireless
revolution, you should probably come out of the cave and read this
book. As for those hyperventilating at the rate of change and connectivity,
better to know what's out there than unplug and drop out.” BrandChannel For more critical praise, excerpts,
news coverage and more, click
here. Order today!
Wherever books are sold Published by BRANDING
UNBOUND
The Future of Advertising, Sales and
The Brand Experience in The Wireless Age
By Rick Mathieson
AMACOM Books • $24.95 • Hardcover
Publication Date: July 2005
ISBN: 0814472877 
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